Case File № 004
Atlas Collective
— an agency, rebuilt in a sprint
A full Webflow rebuild for a 40-person creative collective, shipped in a single three-week sprint. A case study in scoping — and saying no.
The Brief
A rebuild with no room for scope creep.
Atlas is a small-but-serious creative collective of 40 people across six disciplines. Their previous site had been grown organically over four years — subpages for every hire, every new service, every case study. The result was a sprawling 80-page site nobody on the team could maintain.
The team wanted a ground-up rebuild in a single sprint, owned end-to-end by the internal team after launch. No ongoing retainer. No technical debt.
Approach
Webflow as a publishing tool, not a design canvas.
We used Webflow because the internal team knew Webflow. The interesting work was in the CMS architecture: three core collections (People, Services, Work) and a handful of reusable section templates that render consistently regardless of which collection feeds them.
Every hover state, every scroll interaction, and every page transition was tuned in Webflow's native interactions panel — no custom JavaScript — so anyone on the team could tweak it after launch.
Outcome
A site the team runs themselves.
Atlas has now run their site for over a year without any support from me. The site has grown from 14 pages to 31 — all published by the internal team using the original section templates.