Case File № 002
Helix Analytics
— a data product's new voice
Rebranding and rebuilding the marketing site for a Series-A analytics platform — replacing a generic template with a clear narrative and motion that explains the product in ten seconds.
The Brief
Explain a complex product in ten seconds.
Helix had just closed a Series A and were about to double the sales team. Their old marketing site was a template — clear enough, but undifferentiated, and it wasn't capturing what made Helix distinct: the way their product stitches together the raw data their customers already have.
The team needed a site that could carry the new narrative, and a system flexible enough to scale with the content team's weekly publishing cadence.
Approach
A token-based design system, then everything else.
We started with a design system — three layers of tokens (primitive, semantic, component) mirrored in Figma and in a Tailwind theme, so every marketing page would be visually anchored regardless of who was composing it.
The site itself is built in Next.js with route-level code splitting, streaming server components, and scroll-driven hero motion that describes the data flow without relying on explainer video. Sanity CMS powers every section so the marketing team owns publishing.
Outcome
A system the content team owns.
The site shipped in eight weeks. Six months later, Helix's content team is publishing two pages a week without design review — and the design system has carried through into the product's own marketing surfaces.
The quote on the testimonial of the studio's main page is from Mariana Torres, Helix's Head of Brand.